Creative Workflow: A Peek Inside a Creative Agency

Digital Marketing is more in demand than ever before. For creative teams to best meet the demand for high-quality creative content, they need an effective way to move through the Creative Workflow Process. Now what is Creative Workflow process you ask?

To elaborate, a creative workflow is the process by which your organization or team generates, approves, and signs off on creative assets. It basically involves identifying who oversees what – and when – within a department.

So, what is creativity you might ask? Creativity is defined as something that generates a new idea, insight, or solution through imagination, rather than through logic or reason. Creative thinking often takes a different approach to problem-solving, and when that kind of approach is implemented in a business setting, the outcome is rewarding and pleasantly surprising, for both the creative team and the client.

The Importance of Creativity in Business

Innovative ideas set businesses apart from one another. Businesses operate in a highly competitive, global environment, making creativity crucial. Innovation and creativity go hand in hand in the business world. You do not want to have stale, clichéd solutions or services, and unappealing products that nobody is attracted to. You need to step out of your comfort zone, explore brand new perspectives and stimulate the mind of your consumers.

In today’s competitive world, businesses need to focus on inventing valuable products, managing budgets, and marketing. But sometimes you may feel stuck and do not know how to put your creative ideas to action. This is where we come in. With the help of our professional staff, we can help you achieve those goals that you set for your business, and maybe even venture on some new ones with you.

Our in-house marketing specialists re well versed with outsmarting your competition for you. The need to think about things in new ways is critical, (not to be very full of ourselves), we take pride in being the experts in that sense.

The Stages of Creative Workflow

The following list describes the core functions involved with the design and execution of a competent, creative workflow –

Project Definition

After procuring information from the client, and getting the scope of the project, we usually tend to create a creative brief where we have an open discussion about your demands and what direction our team needs to take to produce quality content that will best suit your needs.

Role Assignment

Here at Grow Media, we believe before embarking on any project, it is important to define roles and responsibilities for each team member clearly. This prevents us from creating any confusions relating our duties and tasks. Having assigned roles enables our team to focus on what they need to finish and contribute to the overall project.

Scheduling

After assigning the roles and duties to our team members, the next step is creating a schedule. When deadlines for tasks are outlined, milestones are specified, our team feels confident to achieve them even under pressure. Having a proper schedule helps improve efficiency and helps bring some order to the chaos that is this Creative Workflow Process.

Creation

With all things set in place, the project is then able to move forward, and creative production can begin. This is where the magic happens, and all units work in unison.

Review and Completion

When all parts of the project have met their deadlines and are put together, it is then ready for presentation. We want our clients to reach their highest potential. Which is why we run everything by you, no matter if it is a big task or a small one. We want you to feel satisfied. We thrive on feedback and believe in client co-operation throughout the whole project is necessary for any project’s success.

Benefits of a Creative Workflow

Now that we have established that creative workflow aims to streamline the creative process you might be thinking why does my business really need it? There are a ton of benefits to setting up a creative workflow such as –

Clearly defined goals – workflow that outlines the central ideas of the project, and the various goals and milestones involved sets the tone for the whole project.

Builds a better relationship with stakeholders – a comprehensive creative workflow management can result in having better relationships with the stakeholders.

Reduce costs – there are opportunities many opportunities in this process for unwelcome cost increases. But with an effective creative workflow management team who specialises mainly in that we can promise you to reduce your time spent on rework, decrease cycle time on projects, move towards a totally digital business platform and help you focus on what matters!

Set yourself up for the future – start early and get ahead of the pack, investing in solid marketing efforts in the early stages of your business will only set it up for the future success. From this point on you have set yourself up for success.

Gain a fresh set of eyes to look into your business – f you are confident enough in the value that your business provides but find it difficult to reach more people that will benefit from it, then it might be time to rethink your marketing strategy.

Working with an agency that specialises in creating a rock-solid foundation for everything marketing related will only benefit you and your business.

Go Forth and Conquer!

The results of brand management are overwhelming when it comes to marketing. Although this can be intimidating to newcomers, we suggest getting in touch with one of our experts and ask how they can help you with differentiating your business and help you gain a renewed perspective on your brand.

Our offices are located on the Gold Coast 07 5599 5700, and In Tweed Heads 07 5502 1388, or submit an enquiry via our Contact Us page.

Disclaimer: The information contained in this blog is general in nature and does not take into account your personal situation. You should consider whether the information is appropriate to your needs, and where appropriate, seek professional advice from an accountant and/or financial adviser.