How Digital Marketing Can Help Your Business

How Digital Marketing Can Help Your Business

Whether you’re a new startup business or an established business with years or decades behind you, digital marketing is a must in today’s fast-paced environment. The twentieth century is web-based. It’s all about automation and getting anything you want within a few clicks of the mouse.

Thus, regardless of your industry, or the products and services you may offer, you can bet that your audience is trying to find you online… through a digital marketing stream.

Ensuring your business is well presented on the World Wide Web through the many digital marketing streams sets your business up for the best chance of success.

At Grow Advisory Group, we’re more than accountants. We’re business partners. We provide a full suite of business services to help new and old businesses grow and flourish – both online and offline. One consistent area we found clients lacking in was digital marketing. Only a small per cent of our clients had a digital marketing strategy in price, and many didn’t know what digital marketing was.

Having identified the absence of this integral business tool, we have recently expanded our services to a full suite of digital marketing services for our Gold Coast and Tweed Heads clients.

Today, we delve into digital marketing to explain what it is, what it entails, and how the many digital marketing streams can help your business.

What is digital marketing?

Simply put, digital marketing is any form of marketing that occurs digitally, on the World Wide Web (internet). It’s a blanket term for one of many online marketing services that either builds a brand’s online presence or drives traffic to a website through one of the many traffic sources and other forms of digital communication.

Digital marketing also referred to as internet marketing or online marketing, like traditional marketing, comes in many forms. Traditional marketing streams include newsletter and magazine (print), direct mail, telemarketing, tv, billboard, and radio. Digital marketing is the online equivalents; websites, search engine optimization, pay per click (PPC), electronic email marketing (EDMS), social media etc.

The goal of digital marketing is to generate leads. The lead may be to capture the visitor’s email address which can then be used in email marketing or, more commonly, to get the visitor to call a number, make an online inquiry via a form, or make an online sale.

Each digital marketing stream is better suited towards a form of lean than another. Thus, a digital marketing campaign is about analysing the needs of the business and utilising the best stream to generate leads and eventually convert them into the goal.

Website Design

The most important digital marketing tool for many Gold Coast and Tweed Heads businesses will be a website. In my opinion, it’s a must-have – just like having a Google My Business Page and Facebook Business page. It’s among the top three most integral marketing tool for any business.

A website not only has the potential to receive organic (free) traffic from Google Search, but in most cases, it will also be the landing page for any PPC marketing campaign (see below). Moreover, a website allows you to connect directly to customers and prospective customers. It helps build credibility and authority, making you look more professional, will enable you to showcase your services and products, and even sell your products, removing the need to have a brick and mortar store.

Website design is the digital marketing steam that makes all this possible. Grow Advisory Group has highly skilled website designs on the Gold Coast and Tweed Heads ready to create an outstanding website to propel your website to all new heights.

Contact Us today if you don’t have a website, or your website needs a revamp or rebuild.

Search Engine Optimization

Search Engine Optimization, or SEO, is the most rewarding yet most challenging digital marketing steam to concur. It’s the process of improving a website’s organic rankings on Google and other Search Engines without having to pay for click (PPC marketing).

A website is ranked based on what Google’s current algorithm deems to be the best results for any given query. If Google considers it to be the best answer to a search query, it will show high in the search engine result pages. However, there is no manual to how Google scores a website. There are guidelines, but it’s not an instructional manual.

SEO is one of the most challenging tools of all digital marketing steams. If you don’t know what you’re doing, you can spend all day every day working to improve your website to gain higher rankings and have your ranking fall. But if you can get to the top of Google for your primary keywords, then the inquiries will flow in!

This is why you need a Search Engine Optimization specialist on the Gold Coast and Tweed Heads, such as one of our highly experienced SEOs.

If you’d like to receive more organic traffic through Google and stop paying money to Google Ads, contact Grow Advisory Group. Our in-house SEO can review your website and devise an SEO strategy to increase traffic to your website.

Pay Per Click Marketing

Search Engine Optimization may be the best way to drive traffic to a website, but it’s slow going and can take up to 3-months to see results. Thus, SEO isn’t always the best digital marketing stream for Gold Coast and Tweed Heads clients.

If you need to promote an event, move product fast, and can’t wait up to three months for the phone to start calling, then Pay Per Click Marketing is the next best option to achieve this goal.

Pay Per Click Marketing is just that – you pay per click or for each visitor that comes to your website. Today, other options such as pay per impression or pay for followers (social media) are available also, but PPC is the most well known. PPC marketing comes in many forms, including Google Ads and Facebook Ads, which are the most popular and yield the best results.

If you need visitors to your website today, get in touch with our digital marketing specialists to find out which PPC strategy will help you reach your goals.

Email Marketing

Twenty years ago, direct mail marketing was one of the best marketing tools. Today’s online version is email marketing, or EDM – electronic direct mail marketing. Same premise, but rather than mail being delivered to a letterbox, it’s delivered to an inbox.

Email marketing can be a fantastic tool for any business with a client/customer database. It allows you to effortlessly and affordably send all sorts of EDM campaigns, including new arrivals/product launches, special offers, sale reminders, re-orders, etc., reaching potentially thousands of customers in the click of a send button.

If you want to keep your customers engaged in your business offerings and happenings, email marketing is a great tool. It’s similar to posting a marketing message on Facebook, but it won’t be overlooked or missed in a stream as an email, and you have the potential to have unlimited calls to action in one email.

Social Media Marketing

As I mentioned at the start of the post, social media such as Facebook and Google My Business are two of the most important digital marketing steams for a business next to having a website.

There are many social media marketing platforms to take advantage of, including Facebook, YouTube, Instagram, LinkedIn, Pinterest, Twitter, etc. The trick is knowing which is best for your business – which platform does your demographic use, and what do they want to see in their stream? These are things that a social media marketing expert can help you determine. They can also manage and create social media campaigns, creating strategic posts that coincide with sales, products or offerings that you wish to promote.


If your business has no digital marketing strategy or is missing one of the fundamental digital marketing tools, such as a website, Facebook business page, and Google My Business page, you are doing yourself out of a lot of business!

In today’s digital age, digital marketing is the most important form of marketing. It trumps traditional marketing streams and is key to helping your business improve inquiries and sales.

If you would like help with digital marketing for your business, get in touch with the expert team at Grow Advisory Group. Our expert digital marketers can help in all areas of digital marketing, including websites, email marketing, Search Engine Optimization, Pay Per Click marketing, and social media marketing.

Call our Gold Coast office on 07 5599 5700, our Tweed Heads office on 07 5502 1388, or submit an online inquiry via our Contact Us page.

Contact Us Today!

    Disclaimer: The information contained in this blog is general in nature and does not take into account your personal situation. You should consider whether the information is appropriate to your needs, and where appropriate, seek professional advice from an accountant and/or financial adviser.

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